The World Of Traffic & Advertising On The Internet Is About To Change Forever...

"Unstoppable Advertising is Our Business"

Introduction

We deliver the world's best unstoppable advertising technologies. These currently include Navscreen series and WarpBot technologies. These deliver visitors to your website!

NavscreenFX Advertising	WarpBot Advertising

We deliver development platforms to software companies for furthering our base technology, ultimately to help our customers.

The remainder of this document will give you a complete overview of where and how the component that this ad/contract describes, fits into the TrafficCentral network and product line.

Read what the rest of the world is saying about us

First Generation Product Line and Network Hierarchy

There is a developing a hierarchy of products for TrafficCentral nodes distributed nationally and internationally. The following table describes the level of interaction between products and nodes in terms of traffic share and licensure limits.

Traffic Central Product / Node Hierarchy
PRODUCT EDITION		DESCRIPTION	TRAFFIC INTERACTION	COMPONENTS	PURCHASE NOTES	ZONING & TARGETING
	TrafficCentral Universal Protector™	Highest Corporate Equivalent Node at TrafficCentral or Partner for Monitoring, Auditing, Reporting, and Reallocation	Reallocation to any required Node for business protection and node development.	URLPump™ Enterprise Mixers Final Mixers w/ Reallocation	N/ACorporate Sponsored TBD	ALL CONTINENTAL ZONES ZONE STANDARDIZATION & NORMALIZATION
	TrafficCentral Continental Divide™	Highest Level node type within a Continent	1% to TrafficCentral; Reallocation to Country Nodes	URLPump™ Mixing node IV w/ Reallocation	Corporate Sponsored TBD	UP TO 5 COUNTRY NODES; ZONE STANDARDIZATION & NORMALIZATION
	TrafficCentral Ambassador™ (Country Node)	Highest Level within a Country	1% to Continental Node; 1% to TrafficCentral; Reallocation to District Nodes	URLPump™ Mixing node IV w/ Reallocation Reseller Module	Purchased Node License Limit per license: 20,000 member websites 500 Resellers	UP TO 5 STATES OR DISTRICTS Platinum Resellers and above may sell
	TrafficCentral StateHouse™ (District Level)	TrafficCentral directed feeds to State or lower levels. As business develops, this node will become mature and TrafficCentral will then only feed State level Nodes.	1% to Country Node; Reallocation to County Nodes 1% to TrafficCentral	URLPump™ Mixing node III w/ Reallocation Reseller Module	Purchased Node License Limit per license: 10,000 member sites 100 Resellers	UP TO 5 COUNTIES Platinum Resellers and above may sell
	TrafficCentral County Limits™	Optional County Nodes. As the business matures, the feed will change from TrafficCentral and City nodes to State and City nodes.	1% to State Node; Reallocation to City Nodes 1% to TrafficCentral	URLPump™ Mixing node II w/ Reallocation Reseller Module	Purchased Node License Limit per license: 5,000 member websites 50 Resellers	UP TO 5 CITIES Platinum Resellers and above may sell
	TrafficCentral City Lights ™	Optional City Nodes Monitors Township Traffic	1% to County Node; Local reallocation to Retail Nodes 1% to TrafficCentral	URLPump™ Mixing node I w/ Reallocation Reseller Module	Purchased Node License Limit per license: 2,500 member websites 25 Resellers	UP TO 5 TOWNSHIPS Platinum Resellers and above may sell
	TrafficCentral Town Ship™	Completely customer and reseller oriented. No lower exchanges.	1% to City Node 1% to TrafficCentral	Reseller Module Non-mixing node (optional URLPump™mixer)	Purchased Node License Limit per license 250 member websites 5 Resellers	ANY NUMBER OF LOCALLY DETERMINED TARGETED ZONES Gold Resellers and above may sell
	TrafficCentral PrivateEyes™	Self contained exchange for local intranets and smaller companies. No reseller program or modules. For personal or private internal company use.	No external interaction with TrafficCentral network allowed.	No interaction with external Internet nodes. No TrafficCentral Branding Allowed. Targeted for development, testing, and education.	Purchased Node License Limit per license: 100 internal sites. No Reseller Modules.	N/A All Resellers may sell Customer Self Installed Corporate Sales Only at this Time (Later Gold Resellers)
	TrafficCentral Traffic Soldier™ Automated Reseller POS Website	Retail websites for sales. Automated already.	Profit margin for resellers to generate customers is up to 75% of retail. See reseller plans at the main site Reseller area.	N/A	Purchased Reseller Website via Annual Membership Limit per License: 1 site	All Editions come with miscellaneous style reseller store templates that plug into the architectures. They can be customized at a local level. Gold Resellers and above may sell

You will note in this hierarchy, there is always a small allocation of traffic programmed into each node for quality monitoring assurance, and profiling to determine reallocation of the comprehensive traffic provided by the downline nodes. Each node will register with TrafficCentral and special hyperlinks are generated by one of the TrafficCentral mixing nodes to be installed into the lower node to feed TrafficCentral and the next level nodes.

Every node in the network will be dual monitored centrally by TrafficCentral, and at the next higher node level, else it will forfeit licensure and not be brandable as a TrafficCentral certified node or reseller. Simply, this is one way to improve and protect quality and brand reputation while providing limited revenue through licensure and maintenance fees.

TARGETED TRAFFIC

The system currently is capable at every node to target traffic from the Continent level all the way to the Township level. TrafficCentral staff will prepare regular updates to the Zone list by distributing a simple to run script that will update and synchronize zones to the City level. TrafficCentral will provide an indexed database for local and township directories for customer searches, but we will not include any zone lower than a City level in the distributions. We will also distribute scripts to only populate nodes to the State level for those operators that want only that level of targeting to be their lower limit.

As you would be the Local operator, you would also choose whether you wanted to run Adult content traffic advertising as well. You may delete the zones or not accept clients into those zones.

CUSTOMER SITE PARTICIPATION LEVELS

TrafficCentral operates on unique philosophies to truly become the central hub of quality traffic in the website industry. To do so,special customer / website categorization is done to determine how traffic is allocated to customers fairly. The current levels are segmented in this manner:

Exchange - Level 7 - Contributing traffic exchange with dedicated quality data feeds to/from TrafficCentral's traffic mixer.

Director II - Level 6 - Highest level of member Traffic and Participation - Sites that make T/C code their primary ad mechanism but also contribute significantly with qualified, quality traffic from other exchanges and systems. Other forms of quality advertising on the sites are encouraged!

Director - Level 5 - Very High level of Traffic and Participation - Sites that make T/C code their primary ad mechanism but also contribute qualified, quality traffic from other exchanges and systems. Other forms of quality advertising on the sites are encouraged!

Producer - Level 4 - High level of Traffic and Participation - Site has both T/C NavFX and Banner Exchange Code embedded without additional supporting exchanges.

Associate - Level 3 - Improved level of Traffic and Participation - Site has at least one of the NavFX or Banner Exchange Codes embedded and contributes some to TrafficCentral traffic generation.

Member - Level 2 - Normal level of traffic - no site initiated traffic participation - Site does not participate and does not have external advertising. Basically the site is neutral from an ad presentation perspective on the site.

Consumer - Level 1 - Gratuitous level of traffic - Site does not participate in TrafficCentral advertising and only consumes traffic and has external advertising. This is typically the residual level for affiliate oriented sites that cannot currently participate in exchange advertising.

Inactive - Level 0 - Sites in non-approved or inactive state. Normally for admin use.

A ~1% datafeed to TrafficCentral for each level and a ~1% feed to the upline node will be configured, where appropriate, by TrafficCentral staff.

Traffic Growth

TrafficCentral is growing daily. While we do not commit to volume of traffic, we commit to quality visitor traffic. Here are recent traffic charts produced by an independent monitor firm (Alexa).

Launch 11/16/03	As of 03/03/04

Alexa rankings during launch; the rapid rise.	Alexa rankings now; beginning to stabalize

As of 3/3/04 A single Traffic Central node is already
servicing ~20,000 unique hosts per week.

Please contact your reseller for more information